
Is Texas barbecue really that expensive? Not compared to fajitas
In a recent post on social media, Brett’s BBQ Shop co-owner and general manager Jacqueline Herrera posed a question to customers and fellow restaurant owners: Why does it seem like diners nowadays are willing to pay up to $80 per pound for beef fajitas at their favorite Tex-Mex restaurant but complain about the perceived high cost of $30 per pound of brisket at their local barbecue joint? In addition to members of the dining public chiming in with their takes on the subject, several other barbecue joint owners and pitmasters shared their own frustrations with what can be described as the low “perceived value” of barbecue. They have a point. Let’s look at the numbers.