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Burnt ends are a blank canvas for pitmasters
Burnt ends are a blank canvas for pitmasters. The story of American barbecue is often revealed in the way that discarded cuts of meat evolve into the traditional dishes of particular regional styles. Texas brisket is a classic example. As the beef industry gained momentum in the 1950s and more Americans were consuming meat, specific cuts were cleverly marketed to generate demand. “New York strip,” “filet mignon” and “chateaubriand” were fancy names given to certain cuts to increase their popularity (and price). Meanwhile, other cuts languished. Though brisket had a long history as the primary ingredient for pastrami and corned beef, it was slow to take hold in Texas barbecue.